Clif Bar Cycling Energy Food!
One day in 1990, Gary Erickson and his friend Jay set out for what was supposed to be a 125-mile ride around the San Francisco Bay Area. After choking down five of the only energy bars available at the time, and with 120 miles down, they realized that they still had a third of the way to go to get home. When Gary found that he couldn’t eat his last energy bar, despite his exhaustion and famished state, the idea for Clif Bar was born.
Gary began experimenting with all-natural and organic ingredients, baking them in his mom’s kitchen for over two years before coming up with his final product – an energy bar made from whole grains and natural ingredients that not only delivers the right amount of carbs, fats and proteins, but also tastes great.
After Clif Bar debuted as “Cliff’s Bar,” named after Gary’s father Clifford, the product proved popular but was a mouthful to say. It was then shortened to the name we know today: Clif. Since the debut, Gary’s company has grown substantially, producing Clif Bar, Luna Bar and Clif Kidz products as well as sponsoring numerous athletes and events in almost every field of sports.
Clif Bar has become much more than just a producer of natural energy food; it is also a leader in green awareness and sustainability through multiple programs and partnerships, including Terracycle, a program which helps reduce the number of energy bar wrappers by collecting and upcycling them (turning them into accessories such as bags and purses), and The Wrapper Brigade which allows schools, offices and organizations to earn money for charity by collecting used Clif wrappers.
Clif Bar is certainly a staple for anybody who wants natural, good-for-you-food that tastes great and works with the body, either to get through a long day or through the finish line.
We stock a wide selection of Clif food to keep you energized for all your adventures!
GU Energy Food For Cyclists!
Since 1991, athletes the world over have come to the same conclusion: GU energy foods work! The Berkeley-based company hit the ground running with the first gel, a revolutionary and more effective way to stay fueled during exercise.
And, GU has continued to improve the recipe, incorporating the latest scientific research. In 2001 they added the perfect hydration companion, when GU2O was launched. More recently they brought out Roctane Ultra Endurance Energy Gel to help you go even faster and longer, and Chomps, satisfying energy chews.
Breathe easy and leave your cycling food needs in the hands of the experts at GU. Whether you want a single serving or enough for a week of riding, we stock a good selection. Having some on hand will ensure you enjoy all your rides more and reach all your goals.
Hammer Nutrition’s devoted following and sterling reputation is founded on three standards: extremely effective product, superlative customer service, and volumes of free knowledge. When it comes to nutrition, this company wants to give you the winning edge. Their full line of gels, drink mixes, bars, and nutritional supplements are designed to give your body all it needs to excel, grow and restore itself to maximum potential.
What’s on the inside is what counts and that’s what Hammer Nutrition wants you to know. You get only what’s good for you: complex carbohydrates, natural ingredients and real fruit. The result is a great tasting concentrated fuel source that goes down quickly and digests easier than any other.
Every product created by Hammer Nutrition is researched and refined so that not one aspect of the product is lacking. From a refreshing, light taste to a quick rate of absorption, to essential trace nutrients, all facets of drink, gels and supplements work together to give you what you need.
Since their beginning, Hammer Nutrition’s mission has been helping athletes reach their highest level safely and naturally. Stop by the shop and we’ll help you find the perfect combination of Hammer Nutrition products that will allow you to ride at your peak!