About Us

Why buy from Rose City Cycle?

Determining where you buy your next bicycle, accessory or piece of fitness equipment can sometimes be a challenge. Between specialty stores, Craigslist, and big box stores, there are many options. These are the Rose City Cycle advantages that automatically come with every bicycle purchased from us:

Every dollar goes into the local economy

We’re a locally-owned, family business and we support other local businesses when making buying decisions. That means almost every dollar of your purchase will stay in the New London county area and be quickly recirculated. A healthy local economy is important to all of us.

Right Fit

Getting the right sized bicycle is just as important as choosing the right type of bicycle. We use our BodyScanning CRM fitting machine to carefully fit you based on your unique body geometry and fine tune the bicycle seat and handlebars are properly positioned. We won’t just sell you what we have on the floor: It is our priority to find the bike that fits you and your lifestyle perfectly. Our goal is to get more people on bikes more often. If you’re not happy with your bicycle, you won’t cycle more.


We offer an extremely wide selection of bicycles in every category from kids to high performance road and mountain bikes, in an array of sizes and colors. And you can test ride them (in fact we insist that you do).

Satisfaction Guarantee

We test all of our products and have the most experienced mechanics in town so we’re confident that we’ll exceed your expectations. But if it’s not making your cycling experience a little better, we want you to return it. So that’s it – 30 days to a better cycling experience or you can exchange your merchandise for something you like better (Excludes Special Orders).

Dedicated and Experienced Staff

We focus exclusively on cycling; it’s what we know and what we love. We have a core group of long-time employees who are passionate about bikes and about helping you find your passion (whatever that is). That means that when you visit us, you’ll see familiar faces that remember you and can help you with any issues. What to find the best places to ride? Just ask us and we’d be more than happy to help.


At the time of the bike sale, we will provide you with expert advice on how to properly use and care for your new bicycle, and will continue to do so throughout its life. Do you know how to shift, fix a flat, carry gear or pump your tires? We offer mechanical and cycling skills classes throughout the year.

First Year Service

After a few weeks of riding, your bicycle will begin to “settle-in” and will most likely need some minor adjustments. We provide one tune-up for the first 12 months to make sure your bike is perfect.  During the first 12 months we offer unlimited adjustments, there is no appointment needed for quick adjustments – just stop by the shop for service while you wait.

Trade-in Program

You can trade in your old bicycle towards a new one that fits you perfectly. We love used kids bikes and used bikes 5 years old or newer.


We stand behind every bike we sell. Additionally, we honor life-time warranties on most of the bikes we sell (some mountain and bmx bikes have different warranties, contact us for more information.) In the unlikely event that something goes wrong with your bike, you can be assured we will make it right. In addition, if there is ever a recall (which happens from time-to-time), we will personally contact you to make a replacement.


Cycling is more fun with you have the right gear to go with your bike. We have a wide selection of top-quality accessories and we can provide personal recommendations based on your cycling goals. Additionally, we’ll install any accessories free of charge when you purchase your bike. So when you take home your new ride, you’re ready to ride.